For years, this has been a common conversation thread that has been heard in the corridors of corporate offices and boardrooms – how corporate dressing, its design and tailoring, had undeniably favoured men’s wear. But in a dramatic turn of events in September 2021, a game-changer emerged – Frederieke van Doorn. Armed with a background in Fashion Technology and Management from Amsterdam Fashion Institute, she decided to rewrite the narrative.
From this ambition emerged FREY. – an exclusive, women centric preserve with a singular goal – give women the same calibre of workwear that their male counterparts have long enjoyed. A master tailor with a legacy spanning two decades, Frederieke breathed life into FREY., soon transforming it into a brand that was completely in sync with the sartorial aspirations and dreams of Hong Kong’s industrious women.
FREY. isn’t just fashion; it’s a movement. A place where meticulous tailoring and artistry come together, a space that offers a treasure trove of options inspired from smart Off the Rack collections and the innovative ‘Create Your Own’ tailoring service concept, catering to the needs and desires of today’s working women. This isn’t just about clothing; it’s about empowerment, confidence, and shattering the glass ceilings of fashion.
The brand is today a haven where meticulously designed, top-tier pieces flourish. Each piece is a harmonious blend of style and substance, an embodiment of sustainable elegance that gracefully transcends the seasons. Envision sleek suits that command the room, day dresses that effortlessly exude chic, and skirts that seem to whisper confidence with every sway.
Wear empowerment and sophistication to make a distinct statement at work
Step into the world of FREY. and explore a diverse range of ready-to-wear gems, thoughtfully curated to cater to all body shapes, sizes, heights, and skin tones. Here, every woman finds the perfect ensemble to radiate confidence. Anchoring this experience is a team of skilled designers and master tailors, ready to listen and craft an outfit that resonates uniquely with you.
